Marketing Coach

This is a question I get asked a lot by clients who manage their own Google Adwords PPC accounts. In this video I give my answer.

In mid-May Google will be switching on some important changes to the way exact and phrase match keywords behave. These changes will be the default behaviour and therefore will be activated in your account, unless you decide to turn them off. It is important, therefore, that you understand the implications of these changes on your Adwords account and how your ads performance and costs may be impacted.

Are you confused about internet lead generation, or where to start? There is so much mis-information out there about lead generation so I thought I would create a short video covering the 10 lead generation methods successful businesses use when they market their products and services online. I hope you find it useful. 10 Effective Internet [...]

Even if you have a mobile version of your website, it is unlikely it will work the same way on an iPad. This post tells you why and gives some pointers as to what you need to do to make your website iPad friendly.

Have you ever stopped to think about who or what, in your network, are the most powerful and influential connections, those that bring you the most business, most opportunities for business, or the most exposure? Analysing your network, both online and offline, and working out who those people are, allows you to work out where you should be focusing most of your time and effort.

For any business to remain effective at internet marketing, such significant change in audience behaviour has to be taken into account, and a review conducted of existing internet marketing approaches. That is why I have made this video. In it I cover 6 internet marketing techniques that I believe will be critical in 2012, and definitely will become more mainstream this year.

I have spent over 30 years of my life in the IT industry and during that time always kept an eye on Steve Jobs. No matter what life threw at Steve he would always see the positive in it. He did not have the best of starts in life, he did not inherit his wealth, [...]

This is the first SEO training blog post to help you, as a small business owner, understand the basics of SEO a little better so that you can either do it yourself, or have the knowledge to find a company to do it for you without getting ripped off. Before I discuss the ins and [...]

SEO training is becoming more important for you as a small business owner due to the fact that search engine optimization(SEO) is becoming more important as a means for generating leads and sales for your business. Unfortunately there is a lot of jargon, mis-information, and downright lies circulating on the internet about SEO. You may [...]

I use a simple method to manage pay per click campaigns which I will describe in this post so that you can benefit from the same approach. Once you have set up your pay per click campaigns it is important to manage them to ensure you keep your click costs down and improve the quality [...]

I am often asked by clients how to set up pay per click and what the best practices are when setting up a Google Adwords account; this post covers what I tell them. The secret to a good performing Google Adwords pay per click campaign is to make sure you set up your acccount correctly [...]

I often use a simple PPC optimization strategy to improve my client’s abilities to generate leads cost effectively. This strategy is often overlooked and completely misunderstood by many pay per click advertising agencies or deemed ineffective by those who have implemented it incorrectly. It involves being very clear and specific about who you target with [...]

By the time a business owner asks me to help them it is usually because their business is not getting enough leads. The added problem is that because revenue is low, often I am asked to help them with generating leads for no additional cost. Normally the method I would use to do this is search [...]

This is the final post in the series How to Build a Business Online in 7 Steps. Step 7: Making Sales This final step is all about making the sale and getting your customers to buy more from you. Many business owners I deal with sell a customer once and that is it. As you [...]

This is the next post in the series on How to Build a Business Online in 7 Steps. Step 6: Build relationships with your potential customers The businesses that take the time to build relationships with their potential customers are the ones that are the most successful with their online activities. Customers these days are [...]

This is the next post in the series on How to Build a Business Online in 7 Steps. Step 5: Tracking and Testing I have already explained in Step 2.4 that you should put Google Analytics tracking in place on your website. If you haven’t done that please do so as it will really help [...]

This post is the next in the series on How to Build a Business Online in 7 Steps. Step 4: Getting Customers Once you have your website the way you want it, and you are steadily adding content to it, you next need to get your potential customers to visit your website. By following the [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 3: Content As I said earlier in this series, content is the only real way of getting page one rankings reliably in Google and other search engines. But what do I mean by content? In step 1 [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 2.5 – Google Places listing As part of getting your website into shape I would advise you to also create a Google Places listing for your business. Google Places (formerly known as Google Maps) is a great [...]

This post is the next in the series on How to Build a Business Online in 7 Steps. Step 2.4 – Put tracking on your website The next most important step you can take after adding your content is to track the visitors that come to your website. If you are doing this already you [...]