Marketing Coach

This is the final post in the series How to Build a Business Online in 7 Steps. Step 7: Making Sales This final step is all about making the sale and getting your customers to buy more from you. Many business owners I deal with sell a customer once and that is it. As you [...]

This is the next post in the series on How to Build a Business Online in 7 Steps. Step 6: Build relationships with your potential customers The businesses that take the time to build relationships with their potential customers are the ones that are the most successful with their online activities. Customers these days are [...]

This is the next post in the series on How to Build a Business Online in 7 Steps. Step 5: Tracking and Testing I have already explained in Step 2.4 that you should put Google Analytics tracking in place on your website. If you haven’t done that please do so as it will really help [...]

This post is the next in the series on How to Build a Business Online in 7 Steps. Step 4: Getting Customers Once you have your website the way you want it, and you are steadily adding content to it, you next need to get your potential customers to visit your website. By following the [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 3: Content As I said earlier in this series, content is the only real way of getting page one rankings reliably in Google and other search engines. But what do I mean by content? In step 1 [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 2.5 – Google Places listing As part of getting your website into shape I would advise you to also create a Google Places listing for your business. Google Places (formerly known as Google Maps) is a great [...]

This post is the next in the series on How to Build a Business Online in 7 Steps. Step 2.4 – Put tracking on your website The next most important step you can take after adding your content is to track the visitors that come to your website. If you are doing this already you [...]

This is the next post in the series How to Build a Business Online in 7 Steps’ Step 2.3 – Domain names A domain name is the address of your website. Google places some importance on the domain name when it looks at ranking a website. Not as much as it used to, but still [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 2.2 – Put the categories onto your website The next step is to create the categories on your website using the keyword phrase you picked for that category. If you already have content on your website do [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 2: Website The objective of this step is to improve your website so that it ranks on the first page of the search engines and the conversion rate increases substantially. The conversion rate is the percentage of [...]

This post is next in the series on How to Build a Business Online in 7 Steps. Step 1.6 – Analysing existing analytics data If you already have a website, and you have been using Google Analytics to collect data about your visitors, now is the time to take a look at that data to [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 1.5 – Understanding your competition Now we need to focus on who your competition is going to be online; it won’t necessarily be who you think it is. The reason for this is we are going to [...]

This post is the next in the series How to Build a Business Online in 7 Steps. Step 1.4 – Keyword research This sub-step will help you to understand the words and phrases your customers use the most when searching for your products or services. You can then use these in the content on your [...]

This is the next post in the How to Build a Business Online in 7 Steps Step 1.3 – Where are your potential customers online? The next important point to know is which websites do your target customers frequent? If we can find this valuable piece of information we know the places to go to [...]

This is the next post in the series How to Build a Business Online in 7 Steps. Step 1.2 – Understanding your customer Now we are going to get to know our best customers a little better. You only need to focus on the customers that bring you 80% of your total revenue. What you [...]

Over the next few weeks I am going to write several blog posts that will explain 7 steps you can take to build your business online using the internet. These posts will be relevant to you if you are the owner of a physical business and are looking to acquire more customers in the most [...]

Hi, It has been a while since I focused on my Marketing Coach website, that’s because I have been very busy helping many small business owners to build their businesses online. I will continue to do that but alongside my work with these business owners I am also making this website the focus for anyone [...]