Marketing Coach

This is a question I get asked a lot by clients who manage their own Google Adwords PPC accounts. In this video I give my answer.

In mid-May Google will be switching on some important changes to the way exact and phrase match keywords behave. These changes will be the default behaviour and therefore will be activated in your account, unless you decide to turn them off. It is important, therefore, that you understand the implications of these changes on your Adwords account and how your ads performance and costs may be impacted.

I use a simple method to manage pay per click campaigns which I will describe in this post so that you can benefit from the same approach. Once you have set up your pay per click campaigns it is important to manage them to ensure you keep your click costs down and improve the quality [...]

I am often asked by clients how to set up pay per click and what the best practices are when setting up a Google Adwords account; this post covers what I tell them. The secret to a good performing Google Adwords pay per click campaign is to make sure you set up your acccount correctly [...]

I often use a simple PPC optimization strategy to improve my client’s abilities to generate leads cost effectively. This strategy is often overlooked and completely misunderstood by many pay per click advertising agencies or deemed ineffective by those who have implemented it incorrectly. It involves being very clear and specific about who you target with [...]

By the time a business owner asks me to help them it is usually because their business is not getting enough leads. The added problem is that because revenue is low, often I am asked to help them with generating leads for no additional cost. Normally the method I would use to do this is search [...]