Getting Customers

August 7, 2011 0 Comments

This post is the next in the series on How to Build a Business Online in 7 Steps.

Step 4: Getting Customers

Once you have your website the way you want it, and you are steadily adding content to it, you next need to get your potential customers to visit your website.

By following the steps I have outlined as described in this series you will have already optimised your website structure to enable you to get higher search engine rankings and as a result will start to see an increase in the number of people coming to your website. Don’t get me wrong there is a lot more to optimising a website than I am able to cover here. By looking around this Marketing Coach website you can learn a lot more about this to improve your results even further.

However if you have got this far, and taken action, you will already be well ahead of the competition who have not read this blog series!

Other things you can do to get visitors is:

Go back to your Google Ad Planner list, order it by composition index, and visit the top websites that come up. These are the websites where the largest concentration of your potential customers reside. When you visit each site work out how you can have a presence on that site. It might be the site allows you to add your business to their index, they may allow advertising on the site in various forms, they may also be prepared to link to your website from theirs.
Re-sort your Google Ad Planner list by audience reach and make sure you create a presence on the top sites listed.
Take a look at the list of websites that provide links to your online competitors (from Step 1.5), visit those websites and check out how you can get a link from those websites too.
Create a blog on your website and make one post a week to it. Google loves blogs and will index them on a regular basis. Overtime your blog postings will be found in the search engines and bring people to your website.
If you have created eBooks post them to eBook directories and also make it clear in those eBooks that they can be freely passed on to friends and business associates. Just make sure there are links in your eBooks to your website. EBooks are considered valuable and if they contain excellent and useful content they will be passed around bringing more people, and potential customers, to your website.